The Science Behind Hair Claims
October 15-16, 2008 & March 11-12, 2009

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Course Highlights

• Review of Hair & Product Science
• Shampoo & Conditioner Attributes
• Shine
• Color
• Color-Fade
• Strength
• Conditioning
• Moisturization
• Damage & Repair
• Volume & Body
• Other Product Forms
• Styling
• Permanent Dyes
• Perming
• Relaxing
• Sunscreen Protection
• Special Topics
• Regulatory Issues
• Media Perspective

The intended audience includes individuals in the following roles:

• Claims scientists,
• Marketing professionals,
• Product development chemists,
• Technology owners,
• Ingredient marketers

The Program

This two-day short course teaches the science and measurement techniques that are used in the diesgn of tests to support the claims substantiation process. TRI instructors supplement hands-on exploration of measurement techniques with laboratory tours and instrument demonstrations. Renowned guest speakers from the hair care industry join us to provide insight into the regulatory process and provide a media perspective.

Learning Objectives

By completing the course, participants will:

• Gain a working familiarity in the areas of hair and product science
• Identify standard measurement techniques used frequently in the industry
• Understand how these techniques are used in the claims substantiation process
• Build a knowledge base to foster brainstorming of new and novel claims

The Faculty

Moderator Dr. Peter Kaplan, Research Director of TRI's personal care group leads the team into new areas of research, while fostering TRI's foundations in hair and fiber science. Prior to TRI, Dr. Kaplan was Director of Measurement Science at Unilever, where he helped to evolve measurement standards. Dr. Kaplan received his Ph. D. in Physics from the University of Pennsylvania, and has expertise in optics, image analysis, and skin care.

Dr. Trefor Evans, Principal Scientist, joined TRI one year ago after fifteen years with Unilever and Helene Curtis. For most of this time, Dr. Evans served as Development Manager in the Measurement Science Department where he helped develop and support claims for a variety of international hair care brands. Dr. Evans received his Ph. D. in Physical Analytical Chemistry from the University of Toledo.

Dr. Ram Ramaprasad, Senior Scientist/Group Leader, graduated from New York University with a Ph. D. in physical chemistry. At TRI since 1993, his current research interests include the optical properties of hair, photodamage, and the investigation of physical methods to locate site specific damage in hair.

Mr. Don Harper, Staff Scientist, came to TRI in 2004. His current research interests include fiber surfaces and the interaction of fluids with hair fibers. He has extensive experience in product development, test method development and objective product evaluation in personal care. Mr. Harper obtained his M. S. E. in Chemical Engineering/Polymer Science from Princeton University.

Mr. Bruce Varner, is the Principal of Varner and Associates, LLC, a regulatory affairs and issues management consulting firm. Bruce has over 25 years of regulatory experience, including government and regulatory management at Maybelline, Schering-Plough, Helene Curtis, and Unilever. Bruce advised these companies on regulatory considerations involving manufacturing, as well as, product formulation, labeling, and packaging and claims.

Dr. Chris Gummer, Director, Cider Solutions, Ltd., opened his own consulting firm in 2006 after 21 years with Procter & Gamble Beauty Care Research & Development. His experience ranges from fundamental research, hands-on development of data and methods, through to copy development and product credentialing. He has focused on copy claim development and claim substantiation, plus innovation and ideation techniques along with identifying external connections for product development across a broad spectrum of product categories.

Registration and Fees
(Fees listed are for 2009 offering, please inquire with Course Registrar
regarding limited seats available for 2008 offering)

Early Registration Deadline: February 1, 2009. All payments must be received by this date.

Multiple Registration Discount: When two or more attendees from the same company register at the same time, the course fee will be reduced.

Cancellation Policy: Cancellations made on or before February 1, 2009 will receive a refund in the amount of their payment, minus a $100 administrative fee. Cancellations made after February 1, 2009 will receive a refund in the amount of their payment, minus a $200 administrative fee. Registrations can be transferred to another course date or to another registrant at no charge.

Course Location: TRI/Princeton, 601 Prospect Avenue, Princeton, New Jersey

Accommodations: Check back for further information.

HOW TO REGISTER:

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Contact the Course Registrar with any questions:

TRI/Princeton
P. O. Box 625
Princeton, NJ 08542-0625 USA

Telephone: 609-430-4828
Fax: 609-683-7149
E-mail: info@triprinceton.org

SPACE IS LIMITED TO 30 PARTICIPANTS

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