This focused international hair care conference will provide a unique opportunity to discuss state-of-the-art approaches to applied hair science. Lectures and poster presentations by
recognized international leaders of hair science and technology from the United States, Japan, South Korea, Germany, France, United Kingdom, Belgium, and Brazil, will cover both
fundamental principles and modern experimental techniques. During the conference, participants will gain a better understanding of hair and its characteristics; how cosmetic
treatments affect human hair properties, which is critical for the development of effective products; observe stylist’s hair perception meeting objective hair measurements; and be introduced to many new methodologies to measure hair body and volume, shine and color, detangling and friction, hair stiffness and lubricity, in-situ diffusion using FTIR imaging, dynamic contact angle measurements, hair moisture, surface smoothness, and dynamic wetting of hair fibers. 18 oral presentations and over 20 posters will complement the four keynote lectures.

Research Topics

• Tribology of hair- chemical, physical, and surface properties of hair
• New measurements of consumer-desired attributes, such as luster,
  body, shine, detangling, friction, hair stiffness, lubricity, and
  surface smoothness
• Fundamental mechanisms of hair damage and its prevention
• Correlation of quantitative measurement techniques to
  hair stylist’s perception
• A new oxidant for hair coloring
• Recent developments in reactive hair products
• Mechanics of fixatives and polymer composite principles
• Predictive selection of polymers for lash properties in mascara
• Performance of active ingredients
• Influence of formulation components, such as surfactants, lipids,
  emollients, and polymers on the hair surface
• Evaluation of deposition of actives on hair
• New methodology to accurately and reproducibly substantiate
  label claims in hair care products
• Behavior of curly hair from different countries
• Hair photodamage and rapid screening protocol
• Predictive modeling of polymer performance in shampoo
  formulations
• Evaluation to the extent of damage to human hair cuticle cells
  and its prevention
• Tentative mechanisms of oxidative dyeing and fixatives